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The Decision Making Process Of The Consumer - 1950 Words

In order to advertise the JW99, one needs to sell an experience and demonstrate what problem it can solve i.e. improving health instead of simply selling the product. The Expected Utility Theory states that each person seeks to maximize their own gains. Putting that in context with a low self-control, one can identify that an offer should be fair since the key demographic might reject an unfair offer out of altruism. The decision making process of the consumer is a quick and intuitive one [See Appendix A]. In order to start advertising a change needs to happen in the eating habits. The strategy is to spread the word, create a buzz and sell an experience. In order to spread the word about the healthier lifestyle, the North Carolina’s initiative with doctors and health officials can be used. 11.5% of the allocated $2 USD million are recommended to be spent on the initiative, accounting for $230,000 USD. With this money, 10 doctors and 90 health officials will be sponsored [See Appendix A], reaching approximately 180,500 citizens. Health Officials and Doctors are expected to impose an authority effect within the social status since as social creatures, customers take into account authority and value the opinion. Additionally, general health statements i.e. on the importance of fiber can be published on the company s website written by the doctors. This way, there is no direct product marketing involved and only a support of why a healthy lifestyle is a good lifestyle. InShow MoreRelatedThe Consumer Decision Making Process1706 Words   |  7 Pagesuse a lot of strategies to make the consumer purchase their brand over various other competitors. But what is it exactly that happens inside the head of the ‘king’ that the marketers are always so interested in? What process does a consumer follow towards making a purchase that reduces the level of his cognitive dissonance? Let’s have a look. Need Recognition This is the first stage of the consumer decision making process (Solomon et al 2010), when a consumer recognises that there is a differenceRead MoreThe Decision Making Process Of Consumers Essay1679 Words   |  7 PagesIntroduction One of the important objective of marketers is to identify and understand the purchase decision maker. Understanding them helps the marketers in various fields from product manufacturing process to developing a good marketing strategy. The focus of the review of the research is to understand the decision making process by focussing on family buying decision or role of gender in family buying decision. Over the last few years, the pattern of family has changed a lot. Changing are occurring inRead MoreConsumer Decision Making Process1577 Words   |  7 PagesThis piece of work is about consumer behavior on electric vehicle which included the five stages of consumer decision making process such as Need Recognition, Information Search, Evaluation on Alternative, Purchase Decision, and Post-purchase decision. Lastly, the five different concepts which made up by social cultural factors and individual factors. 2.0 Five Stages of Consumer Decision Making Process 2.1 Need Recognition A problem is recognized when consumer found out a difference betweenRead MoreConsumer Decision Making Process2329 Words   |  10 Pages2Extensive problem solving and perception 3 2.3 Consumers accept satisfactory decision 3 2.4 Motivation 3 2.5 Physiological field 4 2.6 Implication for marketers 4 3 Passive view 4 3.1 Characteristics 4 3.2 Arguments 4 4. Emotional view 5 4. 1 Characteristics 5 4.2 Consumer decision making process 5 4.3 Offers for emotional view 5 4.4 Implication 5 4.5 Effective Communication 5 5. Cognitive view 6 5.1 Characteristics and decision making 6 5.2 Relevance 6 5.3 Cross-cultureRead MoreThe Consumer Decision Making Process2218 Words   |  9 PagesFIGURE 2.4 Consumer future decision-making process (Fotis, 2015; Moutinho, 1987) The value of influence is also a crucial element in understanding consumer purchase decision. Brown and Hayes (2008) interpret influence as ‘the action of creating a conductive environment which shapes other consumers’ perspective on a particular matter’ and ‘the ability to alter a person, item or route’. A book published by James Duesenberry in 1949, who is the first to embrace the term â€Å"consumer behaviour†, focusingRead MoreConsumer Decision Making Process2217 Words   |  9 PagesINTRODUCTION We all have to make choices. One of those most important decisions made in our life are based on the market - buying goods. No one buy goods unless they have a problem, a need or a want. The Consumer Decision Making Model can be applied with any economics decision you have to make. The goal in creating this model was to analyze how individuals sort through facts and influences to make decisions that are logical and consistent for them. Think like an economist with this convenient toolRead MoreThe Consumer Decision Making Process1923 Words   |  8 PagesIntroduction Consumer behaviour examines how individuals acquire, use and dispose of company offerings (Noel 2009). Acquiring a product or service is not the only consideration of consumer behaviour but the various stages and processes before these offerings are bought. In this essay I will be analysing a television purchase I made from Argos using the consumer decision making process and concluding with a justification in the context on consumer decision-making process. The consumer decision-making processRead MoreConsumer Behaviour And Decision Making Process Essay1264 Words   |  6 Pagesliterature based on the order of the objectives. The literature review is on purchase intention, financial capability, and social factors, consumers’ attitudes and online buy. While analysing the literature, contributions, weaknesses and gaps in the existing literature were identified. 2.2. Theoretical review While consumers/buyers have existed for thousands of years, consumer behaviour research really began after World War II. It was established as a unique field of study during the 1960s (Engel, BlackwellRead MoreConsumer Decision Making Process Essay1449 Words   |  6 PagesConsumer Decision Making Process A key factor in successfully marketing new/existing products or implementing a product Extension is a thorough understanding of the motivation, learning, memory, and decision Processes that influence consumers purchasing behavior. Consumer purchasing behavior theories have found their way into managerial decision making to help companies more effectively develop and launch new products, segment the market, determine market entranceRead MoreAnalysis of Consumer Decision Making Process1581 Words   |  7 PagesIntroduction Consumer decision making process is a list of steps that are carried out by consumers concerning to a potential market transaction, before, during and after the purchase of a product or service. The process includes identifying the problem, collecting information, evaluating the alternatives, making the purchase decision and evaluating post purchase. Generally, decision making is the  cognitive process  of selecting a course of action from among multiple options. As a consumer, I find that

Critical Approach of Prose and Poems

Question: Describe about the Critical Approach of Prose and Poems? Answer: Form of the Poem Don Juan is considered as a poem that details the life and adventures of a young Spaniard. The difference with other epics present in English literature is that this particular poem uses humorous rhyme and stanzas making it easy to read. It is entertaining and lighthearted but at the same time, it is an attempt to explore the dark Gothic undertones and themes. The form of the poetry Don Juan is epic. Epics are long and narrative poems where a heroic protagonist is found to be engaging in actions that are of much significance in history. The length of the poems are long and has a particular flow. A serious subject is usually taken up as the matter of the poem and details of the story is put forward in an appropriate manner. It is usually portrayed as a heroic deed. Events significant to nation or culture are mainly the subjects in the epics. Don Juan is such an epic that details the experience of a young person and his heroic deeds. The poem is divided into different cantos. Cantos are the long subsection of epic and long narrative poems. If said on a more definite manner, the poem is in particular a mock-epic. Mock epics are the epics that make fun of this particular form of writing. The style is emulated but on the other hand, the subject matter is trivial. The heroic figure is not with much worth. Serious aspects are present in the poetr y as a whole but at the same time the comic verse is used by the poet. An Italian form of poetry, ottava rima, is used in this particular poem. Each stanza has eight lines in it. The rhyme pattern in this poetry is abababcc. This refers to the use of three sets of alternative rhymes, and a final rhyming couplet follows it. The first six lines make up a joke, and the final two lines contain the punch line. The several stanzas of the third canto are on the subject of love, and it is found that the poet concludes that love and marriage are incompatible. Identification and Evaluation of the Devices Used Literary devices and techniques are narrative techniques that are used up as specific methods that the author of a narrative uses for conveying what they need to express. It is like a strategy for helping the narration to relay the significant information to the target audience. The narrative is developed in this manner, and it is more complete and interesting. In the poetry Don Juan, the poet uses such literary devices in an effective manner. The first literary device used by the poet is alliteration. Alliteration is the stylistic literary device that is identified by the repetitive sound of the first consonant in a particular series of multiple words. It can also be the repetition of the same sounds at the beginning of the words used in the sentence. This refers to the repetition of a consonant in any syllables. In the section of the poetry, Canto III, such alliteration has been used in an efficient manner. This is evident by the line A sad, sour, sober beverage by time. Here, the words sad, sour and sober start with the alphabet s and, therefore, the sounds are repetitive. The second literary device that the poet uses in this particular section of the poetry is the simile. A simile is a figure of speech that the narrator uses for comparing two substances by the explicit use of words that connect two parts, for instance, like, so, as, than. Such similes take into account the limitations and imperfections of the particular comparative relationship. Similes have the role of safeguarding the author against incomplete, outrageous and unfair comparison. The use of simile is reflected by the line Marriage from love, like vinegar from wine. The poet compares marriage from love with the process of having wine from vinegar. Discussion of Their Personal Responses The poet uses a particular metre in this particular poetry in an efficient manner. The poem is in eight line iambic pentameter, and such pentameter is one of the commonly used meters in poetry. In the poem, such meter has been used to describe a particular rhyme that the words establish in the lines. Throughout the canto, the similar poetic form is present for every stanza. This definite consistency of metre and rhyme scheme fulfils the aim of holding the poem together. The use of ocean imagery in the poetry makes it of much significance. A distinct combination of ambivalence and dynamism is found in the poetry. Form of the Prose A cure for Toothacheis the chapter no. 36 of a book named Birds Without Wings written by Louis de Bernires. The book is based on a tragic love story of Philothei and Ibrahim. The book is written in a narrative form on a historical background. The story portraits a history of a coastal town in southwest Anatolia during the period of the first world war. One of the principal characters is Father Kristoforos and Abduhamid Hodja. They are a holy man of different beliefs. This reflects the picture of the social condition of a town with a different religious prospect. There is a man called the Dog who is well known for his hideous aspect. The socio-economic condition can be addressed through the character named "Rustem Bey', who is the landlord of the town. It can be said that the story emphasizes an epic narrative-steeped historical fact that is yet profoundly human and dazzlingly evocative. The emotional and sensual details of the story are highlighted through the love story of Philothei and Ibrahim. A narrative story is written in a format where the order of the story line is in which it is told. There is the narrator, a group of characters who tell the story. Sometimes, the author also plays the role of a narrator. In chapter 36 (A cure for Toothache) the story is told in a narrative form. The narrative format of the chapter is the biggest example, which the story is written in a narrative form. Identification and Evaluation of the Devices Used In chapter 36, the author beautifully utilized symbolism' in his literature. Symbolism is one of the most used literature devices used by authors across the world. It is very hard to incorporate successfully symbolism in a narrative novel. Louis de Bernires applied these techniques scenarios of the story line. At first, Father Kristoforos sees the Archangel Gabriel in his dream, where the feather of his wing is so vast that it is stretched as far as the horizon. The description enlighten in this section is also quite fascinating. It can be concluded that in this section the author symbolized the holiness and godliness in the forms of a feather. The greatness of God and goodness is quite expanded which is symbolized. Another aspect of symbolism can be found at the end of the chapter where the townsman is complaining about the pain in the tooth. The pain in his tooth symbolized metamorphically. Toothache actually refers to the mental and psychological trauma of the townsman as everyone in the town is considering him as a traitor. The name of the title also carries a symbolic aspect. Birds without wings are actually considered as all human beings are actually birds who have no wings. The humans can also be categorized according to the different nature of birds like a vulture, eagle Robin, etc. Another aspect of metaphor can be found in the text where the narrator explains the cats yelling threats as love songs on walls and roofs. Discussion of Their Personal Responses The register is the language style used in literature. Syntax the length of the sentences. Imagery is the sensory details such as details of a particular scene in literature. The description of the details of the feather, the night where the townsman tries to visit the Armenian is a stout example of providing minute details. The syntax profile of the text is that the author used a narrative voice in this text in very short sentences. This emphasizes the fact the due to this kind of syntax profile the text is simple and easily understandable. Use of words is also very simple and pinpoint, according to different situation and scenarios. The author also used imagery tool at its best. The author invoked every detail was of surrounding situations. For example, when the townsman or Constantinos was going to visit the Armenian the author provided an imagery detail such as light conditions of the situation, descriptions of animals such as the dog, donkey, and cats, sound effects, etc. These minute details help the readers to design the entire scenario and relate to those circumstances. It helps the readers to relate the entire literature. It can be said that Louis de Bernires created a masterpiece where he applied all these aspects at its best .

National Stock Exchange free essay sample

The said charges will be computed at member level on a daily basis and will be collected on a monthly basis, after reckoning all algo orders and trades of the member: Daily algo Order to Trade Ratio Less than 50 50 to less than 250 (on incremental basis) 250 to less than 500 (on incremental basis) 500 or more than 500 (on incremental basis) * Charges (per algo orders) Nil 1 paise 5 paise 5 paise * In case the ratio is 500 or more than 500 during a trading day, the concerned member shall not be permitted to place any orders for the first 15 minutes on the next trading day(in the continuous trading session) as a cooling off action. However, the trading member shall be permitted to enter transactions in risk reducing mode in the respective segments during such a cooling off period. Members may note that for the purpose of calculation of Daily Order-to-Trade ratio all algo orders, i. e. , order entry, order modifications and order cancellations will be considered. We will write a custom essay sample on National Stock Exchange or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page